How much does a property agent website cost in Singapore?

Three ways to get a site

Most agents choose one of three routes. Each one splits the cost, the work and the ownership in a different way.

What makes one quote bigger than another

Two quotes for "an agent website" can be far apart. That is usually because they are quoting different things. Look for these items:

• Pages. One page is quicker to build than five.
• Listings you update yourself. This needs a simple editing setup.
• Forms. A form needs spam protection and a place to send enquiries.
• Extras. Chatbots, ad landing pages and lead tracking all add setup work.
• Writing and photos. Ask who writes the copy and who supplies the photos.
• Changes after launch. Some quotes include them. Some charge per change.
• Running costs. Domain, hosting and any paid services keep going after launch.

So compare what you get, not only the first number you see.

What the packages include

These are my published prices in Singapore dollars. The price is fixed and agreed before we start.

Every package comes with a private preview and up to two rounds of changes. If you're not happy before launch, you don't pay the second 50%.

A testimonials section is a space for real feedback you have permission to use. I don't write reviews for you. Want to see the layout first? Look at the fictional demo site. Its form is switched off on purpose.

Ongoing costs: what you pay after launch

The build is a one-time cost. After launch, three things can keep costing money:

Domain

Your web address, such as yourname.sg. You renew it to keep it. It is registered in your name and billed at cost.

Hosting

Where your site lives online. Billed at cost, with no markup from me. I'll tell you the exact figure in your quote.

Care plan (optional)

S$98 a month. I look after hosting, backups and security updates, and make small changes for you, like adding a sold unit, a new testimonial or a price change. Cancel any time.

Here is what the build plus care adds up to, using only my own prices. Twelve months of care is S$1,176. Thirty-six months is S$3,528.

How the sums work: Starter for 3 years with care is S$800 + (36 × S$98) = S$4,328. Without care, you pay the build once, then only domain and hosting.

A few other costs depend on what you choose. A form service or chatbot may have its own plan limits or usage fees. Ad spend is separate too: a Google Ads landing page is a page, not an ad budget. I'll flag each of these before you pay anything.

The 7-day timeline, day by day

Seven days is the target for Starter and Pro, once your content and approvals are ready. For Premium, we agree the schedule at the first call.

1. Day 1A 20-minute call. We agree the pages, features and schedule. You send your photo, write-up, listing details and permission to use them. You pay the first 50%.
2. Day 2 to 3I adapt the agent template to your content.
3. Day 3You get a private preview to check on your phone.
4. Day 4 to 6Up to two rounds of changes. You tell me what's off, I fix it.
5. Day 7Launch. We check the pages and contact buttons together. I hand over your files and account access, with a 15-minute walkthrough on simple updates. You pay the second 50%.

What slows things down? Usually missing photos, slow approvals or a domain that is not ready. Have your photo, short bio and listing details ready and we can stay on track.

Monthly builder vs a site you own

A monthly builder can look cheaper at the start. Over a few years the fees add up, and you may not be able to take the site with you. Before you sign up for any builder, ask these questions:

• Can I export my site files, or only my text and photos?
• Whose name is the domain registered under?
• What happens to my site if the plan ends or the price goes up?
• Can I move to another host without starting again?
• Who gets my enquiries, and can I download them?
• What does the plan cost over three years, not just the first month?

If the answers suit you, a builder can be a fine choice, especially if you enjoy doing it yourself. I compare both routes in more detail in website builder vs done-for-you.

Ownership and access

With Sites by Joe, the domain is registered in your name and the site files are yours. That stays true if you leave the care plan. "Ownership" only helps if you can actually get in, so check these:

Domain

Know your registrar, your renewal date and your login email. Make sure you can log in and approve changes yourself.

Site files and hosting

Keep a copy of your site files and the steps to publish them. Know who controls the hosting account, and how that changes if you stop the care plan.

Enquiries

Your WhatsApp buttons use your own number. If you have a form, it sends to your own form-service account. That service handles the messages, so check who can see them. My guide to PDPA and enquiry forms covers this.

Content and paid services

Keep permission for your photos, listing material and testimonials. Owning your files does not keep a paid service running after you cancel it.

Moving a domain to another registrar can be locked for a while, for example soon after you register it or move it. ICANN's transfer FAQ explains this for addresses like .com. Ask your registrar before you plan a move.

A handover checklist you can use

Use this with any web designer, not just me.

1. Match the pages and features you got to the agreed scope.
2. Check your phone number, copy, photos and the details your agency and CEA require you to show. My CEA advertising rules guide explains them.
3. Open the site on your phone. Tap through the menu, read the text and try each contact button.
4. If you have a form, send one agreed test and check it arrives in your account.
5. Get your site files, account logins and a list of what renews and when.
6. Write down who handles changes, backups and renewals if you stop the care plan.

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